The brand was created in 2009 by two old friends, Frederic & Nicolas, after a study abroad programme in China.

During this trip, they decided to launch their own brand of shoes.


They chose the name “FAGUO”, a Chinese word for “France” 😉

Motivated and driven to always go further, FAGUO’s two creators succeeded over the years in taking FAGUO from “student project” to “French start-up” then finally, a dynamic fashion brand.

FAGUO brings design and modernity to every basic wardrobe, and renews itself every year with collections built for comfort and practicality.


Since 2009, FAGUO has developed its FOREST planting programme in France, Belgium, Mexico and China.

All year long, FAGUO plants a tree for every item produced, to compensate its carbon print.


The brand is easily recognizable with its coconut button signature which represents each tree planted.

We are in love with FAGUO!

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