The cashmere brand Hircus was launched with a simple idea: offer cashmere at a revolutionary price and offering products of impeccable quality. Every idea comes from a problem. For Jean-Nicolas Payart and Louis-Erard Bataille it was simple: the cashmere is too expensive and the quality often disappointing. So they imagined Hircus as an alternative to the cashmere and fashion industry in general.

Their vision of Hircus is not limited to consumption and that’s what makes the Hircus cashmere brand really high-end, all at an affordable price.

At Merci Dandy we love Hircus spirit and their timeless cashmere.

Available on mercidandy.com.