Being a French luxury brand created in 1971 by a French couple Yvette and Fred, Vilebrequin represents joy and freedom of St-Tropez’s spirit in the 70s.

The origin of the brand:

Vilebrequin: the name that set the wheels in motion for a swimwear revolution – quite literally! Somewhere on the road from Nîmes to St-Tropez, Yvette and Fred met, fell in love and opened their very first store. The year was 1971. Yvette had spent most of the 60s chasing down the latest fashions for her yé-yé-mad friends. Fueled by his love for motor racing, Fred had been busy seeing the world as a Formula 1 reporter. National service took him to Dakar, where he witnessed craftsmen making swimsuits from bold ‘boubou’ fabrics.

As he hurried back to get the girl, a wave of freedom was on the horizon. The French Riviera look tended to be short and fitted, but Fred wanted to pull out all the stops for Yvette. Based on a freer, more alluring silhouette, the revolutionary new model he designed for himself promised total ease of movement. Inspired by the shorts he had seen on Californian surfers and his recent travels to Africa, Fred was ready to debut his Moorea trunks on the sands of St-Tropez. Stars and friends instantly wanted in. Yvette took no convincing. There was no stopping them.

Early swim trunks were sewn with love by local seamstresses. The wrought iron spiral staircase in the first store reminded Fred of ‘Vilebrequin’ – French for crankshaft – the beating heart of any engine. Now the house name and logo had been found, Fred and Yvette could concentrate on playing with new fabrics, colors and ideas. Every last detail of their swimwear had to be engineered to perfection. A heritage that’s part mechanics, part magic and 100% Vilebrequin.

Vilebrequin is most popular for its swimsuits as it transforms your vacation into elegance. With two main collections a year, customers have no less than fifty astonishing prints to choose from.

Vilebrequin gives you everything you look for in a swimsuit. From finest poly made fabrics that give the softest feel inside-out, to quick dry material and non-inflating trunks underwater. Each swimwear has an exclusive design to it, rear pocket slits to help drain water, double stitched hemlines and inner briefs that are available in soft polycotton blend for complete comfort.

Having a global presence in over 65 countries has made Vilebrequin one of the best brands when it comes to swimwear. Also being available in Hong Kong gives its people the opportunity to experience luxury swimwear.You can even enjoy the luxury with your sons as Vilebrequin offers a father-son collection. If you would like to receive a set in your Merci Dandy box, feel free to contact your stylist here